Prompiriya K, Author at Convert Digital

What is Microsoft Advertising ? What Channels Do They Include and Why You Should Try?

In an era where online marketing tends to concentrate on popular platforms like Facebook, Instagram, Google, and TikTok, exploring new advertising alternatives to reach target audiences has become a crucial strategy enabling businesses to test markets and achieve sustainable growth and success. What is Microsoft Advertising ? It is one of the digital-age advertising platforms that has emerged to play a significant role in comprehensively connecting businesses with target audiences across the Bing, MSN, and LinkedIn networks. Therefore, understanding what Microsoft Advertising offers shows that it’s not just a new option for online marketing that effectively addresses digital market expansion, but also serves as a crucial tool that can notably reduce costs and increase return on investment for businesses.

What is Microsoft Advertising?

What is Microsoft Advertising ? It is an online advertising platform that enables businesses to place advertisements on Bing Search Engine Results Pages (SERPs) and other partner websites, effectively increasing opportunities to reach target audiences through Microsoft’s powerful network. Most notably, what makes Microsoft Advertising stand out is not only its advanced tools and features that help businesses analyze user behavior and select appropriate advertising formats, but also its diverse range of partners that differ from current market leaders like Google, enabling businesses to more effectively expand their reach to different target audiences.
Furthermore, another key highlight of what Microsoft Advertising offers is Connected TV (CTV) Ads, which allows businesses to effectively reach target audiences who use streaming platforms and smart TV devices. This is particularly significant for reaching users on Netflix, which has millions of users worldwide. This represents a crucial advantage that other advertising service providers currently cannot match at the same level as Microsoft Advertising. Although this feature is not yet available in Thailand, businesses can begin strategizing to prepare for advertising on this new channel in the near future.

What Types of Microsoft Advertising Are Available?

Microsoft Advertising is a platform offering diverse advertising formats, which generally fall into 3 main categories as follows:
Search Ads are advertisements that typically appear on Search Engine Results Pages (SERPs) across Bing, Yahoo, and other search tools within the Microsoft network. Users can notice these advertisements when searching for terms related to specific products or services.
Display, Native and Video Ads are advertising formats in banners or videos that naturally integrate advertising content into various content formats before displaying them across Microsoft’s network and partners, including Ecosia, MSN, Bloomberg, and over 193,000 other advertisers.
Connected TV (CTV) Ads represent an increasingly popular advertising format, as these ads can be displayed on devices like smart TVs or mobile phones to effectively reach streaming content viewers.

What is Microsoft Advertising’s Edge ? Why Should Businesses Choose This New Option?

Microsoft Advertising, which many might know as Bing Ads, is one of the advertising platforms steadily growing and competing with Google Ads. Although Microsoft Advertising may not yet receive as much attention in the online marketing world as Google Ads, its most significant advantage lies in its ability to create opportunities and generate higher profits compared to competitors like Google Ads.

What is Microsoft Advertising’s Experiments Feature?

The Experiments feature on Microsoft Advertising is a key tool enabling businesses to conduct A/B Testing directly within campaigns. It also allows testing of ad copy or Landing Page URLs to help businesses analyze and improve their advertising effectively.

Microsoft Advertising Features Ad Customizers for Dynamic Advertising

Another outstanding feature of Microsoft Advertising is the Ad Customizers feature, allowing users to create various advertising formats from a single set of text. It also supports advertising customization based on search terms, location, time, or device to make advertisements more relevant to different target audiences.

Microsoft Advertising Features Prominence Metrics for Analyzing Ad Performance

An interesting highlight of Microsoft Advertising is its ‘Prominence Metrics’, a tool that analyzes ad placement positions, including Top Impression Share and Absolute Top Impression Share (share of impressions at the top of search results pages) to help businesses improve their bidding strategies and campaign effectiveness.

Microsoft Advertising Integrates with LinkedIn for Precise Target Audience Definition

The data integration between LinkedIn and Microsoft Advertising serves as a crucial tool helping marketers define target audiences by job positions and companies comprehensively, ideal for Account-Based Marketing (ABM) strategies focusing on reaching potential business customers specifically.

Microsoft Advertising Features Video Extensions to Enhance Engagement

Microsoft Advertising is another platform continuously supporting Video Extensions in advertisements to enhance interest and effectively capture user attention. Additionally, using videos with captions or audio can increase opportunities to reach users with special needs more effectively.

Summary of Microsoft Advertising, a new helper for business owners.

Therefore, what is Microsoft Advertising bringing to the table? With its comprehensive advertising features, precise targeting capabilities, competitive Cost Per Click (CPC), and continuously growing user base, Microsoft Advertising has become a highly attractive advertising channel for modern businesses facing challenges in expanding their market through traditional channels that are increasingly competitive and costly. Furthermore, what makes Microsoft Advertising particularly valuable is its unique features like Connected TV (CTV) Ads, making it a new option that opens doors to online marketing opportunities, helping businesses create sustainable growth and enhance their competitive potential in ways they may not have experienced with competing platforms.

How To Do SEO in 2025: What You Should Know and What Changed?

Explore the latest changes in SEO strategies for 2025 and discover new effective approaches to optimize your website’s search performance.
In 2025, Search Engine Optimization (SEO) remains one of the most crucial online marketing strategies for enhancing website performance and improving Google search rankings. This approach continues to be instrumental in driving traffic and fostering digital market growth effectively.
However, with rapidly evolving user behaviors, search engine algorithms have undergone significant changes. As a result, SEO methods in 2025 have transformed considerably compared to previous years, aiming to align more closely with Google’s algorithm criteria.

Deep Dive: SEO Changes You Need to Know

The advancement of Artificial Intelligence (AI) and Machine Learning (ML) has brought new challenges to SEO. In 2025, amid rapidly changing user behaviors, SEO isn’t just about attracting large numbers of visitors to your website. Instead, it focuses on creating quality content that delivers impressive experiences, helping convert target audiences into loyal customers and followers.

Zero-Click Searches and Content Presentation

Search Generative Experience (SGE), Google’s notable feature in 2025, integrates AI to provide direct answers to user queries. While this pushes organic search results further down the page, SGE still prioritizes content quality and keyword relevance according to Google’s ranking criteria. For example, searching for “Bangkok temperature” instantly shows current temperature figures, or searching “translate hello” provides immediate translations.

Therefore, SEO strategies emphasizing clear, concise, and easily understandable content remain crucial for AI tools to effectively extract and present information through SGE.

The N-E-E-A-T Concept

While many SEO practitioners are familiar with E-A-T or E-E-A-T criteria, 2025 introduces N-E-E-A-T: Notability, Experience, Expertise, Authoritativeness, and Trustworthiness. This framework emphasizes content from genuine experts. The more you can prove your writers’ credibility and expertise, the better your chances of gaining Google’s trust and higher rankings.

Key implementation strategies include:

Write Naturally (N)

Create easily readable, natural content
Use familiar language without excessive formality
Avoid unnecessary complex terminology

Demonstrate Expertise (E)

Show deep understanding of your topics
Reference reliable sources
Include real-world examples and case studies

Create Engaging Content (E)

Develop compelling content that captures reader interest
Utilize storytelling techniques
Incorporate relevant images, graphs, or videos

Establish Authority (A)

Present accurate, reliable information
Reference experts and research
Include supporting statistics and data

Build Trust (T)

Maintain transparency in information presentation

Proper AI Tool Integration

While AI tools like ChatGPT, Bard, or Gemini have influenced SEO practices, AI-generated content often lacks the human touch and can feel robotic. Google’s algorithm tends to favor more natural, human-written content. Therefore, AI tools should be used strategically in SEO – primarily for content outlining or selective enhancement rather than complete content generation.

Summary of how to do SEO in 2025

Adapting SEO strategies to align with current changes remains crucial for 2025. Successful SEO isn’t just about creating quality content for better search rankings; it’s about building strong relationships with your target audience and staying ahead of technological changes and consumer behavior shifts. This approach helps businesses maintain a genuine competitive advantage in the digital landscape.

What is Generative Engine Optimization (GEO) And How to Do SEO for AI

Learn what is GEO (Generative Engine Optimization) and discover the importance of optimizing content for AI-driven search engines. The rise of Artificial Intelligence (AI) has brought significant changes across various domains – from communication and work processes to data analysis and online information searching. This transformation has led to the emergence of what is Generative Engine Optimization (GEO), a strategy focused on optimizing content for AI-powered search tools. This approach aims to make your website content more compatible with intelligent AI systems that can generate and present information in real-time.

What is GEO (Generative Engine Optimization)?

What is Generative Engine Optimization (GEO)? First officially discussed in November 2023, GEO is a new online marketing strategy that focuses on optimizing digital content across websites and online platforms like YouTube and Facebook Pages. It aims to align content with AI-powered search tools, also known as AI Generative Engines, to increase the likelihood of your business or website content appearing in responses from Generative AI tools like ChatGPT, Gemini, Bing Chat, or Google SGE.

Why is GEO Important?

As we enter the AI era, there’s been a significant shift in how people search for information online. With more users turning to AI Search systems, organic website traffic has notably decreased over the past year. GEO has become crucial in ensuring target audiences can effectively discover your content and brand identity through AI-driven searches.

How is GEO Different from SEO?

While both SEO (Search Engine Optimization) and GEO share similar core objectives in improving content discoverability, they differ in their approach:

SEO focuses on optimizing content for search engine algorithms to improve website rankings in Search Engine Results Pages (SERPs).
GEO emphasizes content optimization for AI response patterns and meeting user query intent directly.

Basic SEO Techniques for Achieving GEO Goals

Here are fundamental strategies for optimizing your content for both SEO and GEO:

Building Content Credibility

The most crucial aspect of SEO for GEO success is creating accurate, comprehensive, detailed, and trustworthy content. Include clear author credentials and content references to demonstrate your website’s expertise and authority to Generative Engines.

Creating Easy-to-Understand Content

Generative Engines typically use Large Language Models (LLMs) to synthesize and summarize information before presenting answers. Therefore, creating content that AI systems can easily understand and process is crucial for effective SEO and GEO performance.

Implementing Schema Markup

Schema Markup is a valuable tool for enhancing both SEO and GEO effectiveness. Installing Schema Markup helps Google Bot and Generative AI better understand your website’s content and details, increasing the likelihood of appearing in AI-generated responses.

Looking Ahead

SEO continues to evolve yearly. While traditional SEO focused on keyword placement and website structure optimization for Search Engine Crawlers, modern SEO combines these classic techniques with strategies for Generative AI responsiveness. This integration helps achieve SEO results that align with an AI-driven future and maximizes GEO effectiveness.

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