{"id":2216,"date":"2019-09-06T18:45:00","date_gmt":"2019-09-06T11:45:00","guid":{"rendered":"https:\/\/www.convertdigital.co.th\/email-marketing-101\/"},"modified":"2026-06-20T01:33:54","modified_gmt":"2026-06-19T18:33:54","slug":"email-marketing-101","status":"publish","type":"post","link":"https:\/\/www.convertdigital.co.th\/th\/email-marketing-101\/","title":{"rendered":"Email Marketing 101"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/benjamin-wb-1024x488-2.jpg.webp\" alt=\"Find An Email Marketing Platform\" class=\"wp-image-1579\" srcset=\"https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/benjamin-wb-1024x488-2.jpg.webp 1024w, https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/benjamin-wb-1024x488-2.jpg-300x143.webp 300w, https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/benjamin-wb-1024x488-2.jpg-768x366.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/camera-coffee-composition-1509428-1024x668.jpg.webp\" alt=\"Design With Good Creatives\" class=\"wp-image-1580\" srcset=\"https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/camera-coffee-composition-1509428-1024x668.jpg.webp 1024w, https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/camera-coffee-composition-1509428-1024x668.jpg-300x196.webp 300w, https:\/\/www.convertdigital.co.th\/wp-content\/uploads\/2025\/02\/camera-coffee-composition-1509428-1024x668.jpg-768x501.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Email Marketing 101<\/h2>\n\n<p class=\"wp-block-paragraph\">\u201cMerry Christmas! How many marketing emails did you received prior to this day?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s Christmas, and perhaps you received soooo many push notifications and emails prompting you to purchase something. As a business, you wish to remind your customer that you have great festive offers and perhaps link that to your website to secure a purchase \u2013 but how best?<\/p>\n\n<h3 class=\"wp-block-heading\">Find An Email Marketing Platform<\/h3>\n\n<p class=\"wp-block-paragraph\">First of all, you cannot send an email to your database without an email marketing platform that will provide a responsive and beautiful design. While some businesses prefer to use someone@company.com email to send this out, the problem is you cannot have any analytics to understand which promotion works better. We recommend using Mailchimp as it is one of the best in email industry. It is also free for start-ups, at least until a certain number of emails in your database has been reached.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Get Visuals<\/a><\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Timing is Everything<\/strong>: Usually an EDM (Electronic Direct Mail) or email we received everyday will be most effective with the right frequency. In some business, an email is effective if delivered once a week and in some case, once a month. There are tools to help you evaluate whether your customer base prefer more or less frequency. Just let us know.<\/p>\n\n<h3 class=\"wp-block-heading\">Design With Good Creatives<\/h3>\n\n<p class=\"wp-block-paragraph\">Do you have stunning images that user feel want to click and buy? Graphics play a very important role in getting clicks and sales. Hire a professional might sound a bit overboard for some business, but the result will make a clear different in online marketing.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Understand Email KPIs<\/strong>: To evaluate the effectiveness of your email, you need to look for<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Delivery rate<\/strong>: How many % of people in your customer list actually get the email. Note that their inbox may be full, incorrect email address, server block, etc. could impact this rate.<\/p><p><strong>Open rate<\/strong>: How many % of people who received an email opened it. This has something to do with how you write your email subject line and if what you offer interests your customer at the time.<\/p><p><strong>Click rate<\/strong>: How many % of people who opened, clicked on any of the offer. Usually you will have a different tracking link for each promotion inside the email so you know which one is more effective<\/p><p><strong>Unsubscribe rate<\/strong>: How many people unsubscribed from your mailing list after getting your recent message. If you send your email too often, this can bother people leading to a high unsubscribe rate.<\/p><p>When you benchmark these against your industry average, you will know if your email marketing has been effective or not. For now, happy festive season!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email Marketing 101 \u201cMerry Christmas! How many marketin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-owner-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How best to use email marketing effectively? | Convert Digita<\/title>\n<meta name=\"description\" content=\"Email marketing is used to remind your customers about your offers or products. 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