Medica Center: Child Height Enhancement Clinic
Organic traffics to the website
Keywords in the 1st page
Organic Clicks to Website
Quality and Consistent SEO Drives Precise Target Audience Engagement
The challenge for businesses implementing SEO extends beyond merely producing numerous articles consistently. It requires a deep understanding of proper SEO processes and principles. We’ll explore a case study from Medica Center, a child height enhancement clinic, demonstrating how keywords in each article gradually climbed Google’s search rankings to reach the first pages effectively and sustainably through systematic improvements within 5 months.
Problem Assessment to Establish Improvement Strategy
We began by discussing with the client which areas needed priority improvement. The client had previously paused their SEO efforts for a period. When the Convert Digital team conducted an overview assessment, we discovered that despite the website’s long-standing presence, the main issue was an abundance of articles with similar keywords and overlapping content. Each article was incomplete, making them insufficiently effective against system criteria. Consequently, various keywords failed to rank on Google’s first pages, presenting an ongoing challenge requiring continuous collaborative effort.
Deep Dive into Convert Digital's SEO Process
Our SEO process begins with keyword recommendations targeting specific audiences, improving existing articles, and creating new content on engaging topics. Here’s a breakdown of each component:
- Website Quality Analysis and Article Optimization: We utilize tools to assess website quality and improve existing articles, study competitors, analyze keyword trends most suitable for the business, and accept client keyword suggestions. We provide consultation and track targeted keyword performance to monitor Google ranking fluctuations, delivering monthly summary reports.
- New Article Development: We propose fresh content on interesting topics by brainstorming headlines and defining keywords, writing articles, continuously uploading content to the website, and recommending accompanying images.
- Existing Article Optimization: When optimizing existing articles, we preserve quality information while enhancing content that requires improvement. This includes adding valuable information, changing images with proper ALT tags, updating keywords, and adjusting meta titles and descriptions. This ensures long-neglected articles reach comprehensive website user groups, particularly opportunities for target audiences to discover articles and click through to the website.
- Comprehensive Content Structure: We’ve reorganized both old and new articles throughout the website to maximize quality across all content.
SEO Results May Not Be Immediate, But After 5 Months, Rankings Begin to Climb
SEO requires time, and initial results may not be immediately apparent. However, outcomes will certainly improve over time. Let’s examine the results achieved within 5 months:
- 5-Month Performance Comparison: Compared to the previous 5-month period, website clicks increased by +15% and CTR improved by 64%
- Beyond Traffic Growth: We achieved not only increased traffic but also conversions resulting from SEO efforts
- First Page Rankings: We secured 31 keywords ranking on Google’s first page. Consequently, our effective articles generated increased keyword visibility, with long-term potential for continuous keyword growth and higher Google ranking opportunities
SEO with Convert Digital: Another Path to Google Rankings Without Advertising Costs
This case study demonstrates that proper SEO implementation with principled understanding enables expected keywords to gradually achieve Google rankings within 5-6 months. Drawing from our experience in SEO services across diverse business sectors, we possess the expertise to make each article highly effective according to established principles
Organic SEO, while requiring more time investment, delivers superior long-term results with positive trending outcomes. Continuous implementation yields clearer results compared to advertising, where stopping ad spend immediately removes previously high-ranking content. Organic approaches maintain article presence in the system permanently, despite minor ranking fluctuations.
If your business seeks alternatives to increase website recognition, target audience reach, and Google rankings, consult Convert Digital. We’re ready to provide targeted SEO solutions and comprehensive marketing services to help your business grow efficiently.