Luxury Car Rental Company in Thailand : Turbo Car Rental

Starting a new business often comes with many challenges, especially in the highly competitive digital era. Making your service known and accessible to customers from day one is therefore crucial. We will take you through a case study of a new luxury car rental business Turbo Car Rental that started from zero but was able to see impressive results within less than a week and has continuously built upon that success.

Starting a luxury car rental business in a highly competitive market with established service providers who already have a customer base is no small challenge, especially when facing these obstacles:

• Starting from zero, with no existing customer base and no market recognition
• No prior experience in online marketing
• Need to identify a specific target group with sufficient purchasing power for luxury car rental services
• Competition with long-established brands in the market
• Need to build brand awareness and sales simultaneously

Convert Digital planned a comprehensive marketing strategy to help the business grow rapidly, combining effective advertising with engaging content creation:

Strategic Budget Allocation

• Allocated 80% of the budget for Message Campaigns to stimulate inquiries and car bookings
• Used 20% of the budget to increase followers on Instagram for brand awareness
• Focused advertising during periods of high demand from the target audience, such as long holidays or important festivals

Immediate Success Beyond Expectations: ROAS in the First 2 Weeks Reached 4.3x

As mentioned earlier, the client had just started their business, and in the first month, they weren’t expecting any car rentals because they understood they weren’t yet known in the market. We discussed the target customer group, customer characteristics, lifestyle, determined the location, and set the budget before launching the campaign around mid-month, experimenting with several customer groups. After running the campaign for just 4 days, our client secured their first car rental customer! This demonstrated the effectiveness in reaching a target audience ready to use the service.

Early success not only generated sales but also led to trust and a long-term relationship between the luxury car rental business Turbo Car Rental and Convert Digital. Initially starting with advertising, but after the first 6 months, our client entrusted us with additional graphic design responsibilities, with the cooperation contract continuing to the present. Although we provide only social media advertising services, we take care of our clients closely, update results weekly, produce monthly follow-up reports, and provide strategic recommendations for continuous performance improvement.

We are not just an online marketing service provider, but we are part of your business team ready to grow together. Our services cover all digital marketing needs: planning and managing social media advertising, designing graphics and creating content, analyzing data and detailed reporting, providing digital marketing strategy consultation.

This case study of a luxury car rental business shows that even when starting from zero, with effective social media strategies, a business can grow and succeed rapidly. Being able to close a sale within just 4 days after starting advertising, and achieving a ROAS as high as 54 times in the best month, proves that good digital marketing can create tangible results.