Car Showroom : Toyota Lanna

Effective digital marketing doesn’t just mean increasing your budget, but also involves adapting strategies and creatives to best resonate with your target audience. We’ll take you through a case study from our client, Toyota Lanna service center, that impressively improved advertising efficiency and reduced costs in just a few months. By simply adjusting advertising methods and changing creatives from static images to videos, they were able to achieve various targets set by their brand’s parent company and generate more bookings compared to previous years.

The Convert Digital team began by analyzing existing data and developing a comprehensive strategy. The client’s main goal was to reduce the Cost per Result to below 100 baht per message, while increasing the number of potential customers likely to complete a purchase.

Efficient Budget Allocation

• Allocated 90% of the budget focused on Message Campaigns
• Distributed the remaining budget appropriately to other areas
• Emphasized geographically targeted advertising to reach potential customers likely to actually use the service

Testing and Performance Analysis

• Conducted systematic A/B Testing across all campaigns
• Created over 20+ campaigns per month where it could help improve efficiency
• Used various target audience selection methods and implemented monitoring systems to compare results
• Analyzed which creative formats reached the target audience most effectively with the lowest 
• Cost per Result (CPR), focusing investment on the most efficient formats

Beyond efficient budget management, another crucial aspect of social media marketing is creating quality creatives that resonate with the target audience. Convert Digital recommended that the client try changing their creative format from static images to videos, testing this approach for 2 months, which led to impressive changes:

• Cost per message decreased by 34% from previously exceeding the target
• Message volume increased by 39% compared to the period before changing creatives
• Number of potential customers increased by 45%, leading to more sales opportunities
• Engagement Rate increased by more than 8%, indicating greater consumer interest

This case study demonstrates that changes in online marketing strategy can create significant results. Restructuring campaigns to utilize the budget most efficiently, testing new target audiences and setting up testing methodologies, closely monitoring quality improvements from experts, as well as changing creative formats from static images to videos—when combined, these not only help reduce costs but also increase effectiveness in reaching and engaging with the target audience, leading to increased sales opportunities while using the same advertising budget.

If your business is looking for a reliable digital marketing partner, Convert Digital is ready to support and be part of your business growth. With our experience and expertise, we are prepared to help you achieve your business goals efficiently and with valuable return on investment.