Digital Marketing News
Stay up to date with the latest trends, insights, and strategies shaping the digital world, with practical ideas to help your business stay ahead and grow online.
How Important is Schema Markup to SEO?
In this digital age where consumers consistently prioritize searching for products and services through Search Engines, it's undeniable that SEO (Search Engine Optimization) is not just a marketing strategy that helps businesses effectively reach their target audience and create online visibility, but also helps build credibility and sustainable growth opportunities for businesses. For this reason,…
What is Search Generative Experience? Is This The New Era of SEO?
Internet usage behavior in the digital age continues to evolve constantly. In the past, people viewed searching for information on search engines as one of the most efficient ways to obtain desired information. However, today, most people no longer want to rely on search methods that require “clicking” through multiple websites for details. Instead, they…
What is Microsoft Advertising ? What Channels Do They Include and Why You Should Try?
In an era where online marketing tends to concentrate on popular platforms like Facebook, Instagram, Google, and TikTok, exploring new advertising alternatives to reach target audiences has become a crucial strategy enabling businesses to test markets and achieve sustainable growth and success. What is Microsoft Advertising ? It is one of the digital-age advertising platforms…
How To Do SEO in 2025: What You Should Know and What Changed?
Explore the latest changes in SEO strategies for 2025 and discover new effective approaches to optimize your website’s search performance.In 2025, Search Engine Optimization (SEO) remains one of the most crucial online marketing strategies for enhancing website performance and improving Google search rankings. This approach continues to be instrumental in driving traffic and fostering digital…
What is Generative Engine Optimization (GEO) And How to Do SEO for AI
Learn what is GEO (Generative Engine Optimization) and discover the importance of optimizing content for AI-driven search engines. The rise of Artificial Intelligence (AI) has brought significant changes across various domains – from communication and work processes to data analysis and online information searching. This transformation has led to the emergence of what is Generative…
What is a Cookieless World?
Cookieless World 101 Does a world without cookies sound scary to you? Aside from kids and cookie lovers, business owners and marketers will likely cry in a cookieless world. A “cookieless world” is a term brought by Google’s announcement that it will stop supporting third-party cookies on their Chrome browser going forward. Any data transferred with…
Most Frequently Used Video Sizes For Each Popular VDO Marketing Platforms
Why Video Marketing? We can’t deny the power of a well-made VDO in business. With that power more distributed through a higher quality phone, lots of apps and the market trend in general, being on top of your VDO marketing game is more crucial than ever. Brands with well designed and well utilized VDOs have…
How PDPA Law Affects Digital Marketing and How to Adapt to a Cookieless World?
Since 1 June 2022, Thailand has finally enforced its PDPA law causing a wave of concerns among its businesses. In this article, Convert Digital will outline just what is PDPA and how business may start adapting to a cookieless world to continue optimizing and retargeting its customers while keeping their privacy in check. How PDPA…
How Many Types of Google Ads Are There? Which Type(s) Should You Use?
Common Types of Google Ads Google Ads is another marketing tool that is vastly popular because it’s sheer potential to put your business up front in every step of your customer journey. With its large ecosystem of platforms from Google search, maps, gmail, YouTube and its partner websites covering more than 90% of the entire…
Is SEO Really Worth It? Why Is It Often Overlooked?
So, Should We Invest in SEO? Definitely SEO (Search Engine Optimization), a term that most business owners mentioned they know how it works, but is often overlooked in the world of digital marketing. Is it worth investing? We’ll find out in this article. We’re in an online era. Businesses and customers are all constantly browsing through…
Increasing a Selling Ppportunity by Building a Website
Why is it important to have your own website? We all know how much time each of us spent looking at a mobile phone, seeing ads and browsing through websites just to find the information we wanted. Imagine that if your potential customers can’t find you when they search, it’d leave them no choice but…
Hotel Digital Marketing Strategy – New Normal Edition
Finding the winning recipe for your hotel post Covid For hotels and hospitality business owners, these few years may have been one of the biggest challenges yet as Covid-19 basically put the travel industry to a temporary halt. Some adapted and downsized, some closed down and only a handful managed to thrive through the situation…