Zaapi: The All-in-One Chat Management Platform

Every marketer understands that precise measurement is crucial when running Google ads, as it provides a competitive edge in business operations. The ability to track all metrics in real-time—from impressions and clicks to sales and clearly calculated ROI—undeniably benefits businesses.

We’ll take you through a case study of Zaapi, a chat management platform that consolidates all chat responses into a single tool. This service is ideal for medium to large-scale businesses, particularly targeting companies and organizations in the Business-to-Business (B2B) sector. Discover how they achieved increased website traffic and customer conversion within just 5 months.

Before Convert Digital took over Zaapi’s Google Advertising management, their Cost per Registration was approximately 57% higher than their target goal. Additionally, they faced quality issues with customers who didn’t match their target demographic.

The Convert Digital team began discussions with the client about Google advertising objectives, focusing on converting website visitors into customers who would try Zaapi’s free trial service. The process involved:

• Campaign Planning: Implementing both proactive campaigns (Performance Max) and reactive campaigns (Search), with a larger budget allocation to Search campaigns
• Keyword Research: Conducting comprehensive research on keywords related to the client’s services and In-Market interests that align with chat management system needs

Google Ads Performance Report 

Within a 5-month period comparing our management to the previous period, the results clearly demonstrated the effectiveness of the new strategy:

• Click-Through Rate (CTR): Increased by over 57%, measuring the percentage of people who saw and clicked on the ads
• Cost Per Click (CPC): Decreased by 73%, enabling greater reach to interested prospects with the same budget

This case study demonstrates that understanding core principles and efficiently modifying Google advertising approaches can exponentially increase Return on Ad Spend (ROAS). By investing less while achieving higher profits, this approach provides a sustainable framework for future business development.

Having specialized consultants like Convert Digital, our online marketing company, helps manage advertising through Google Ads from campaign strategy development and systematic performance tracking to optimization for maximum efficiency. This creates measurable returns in both costs and profits—not just hopeful advertising, but tangible, measurable results.